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At the recent DLD (Digital Life Design) conference in Tel Aviv, media experts from renowned publications such as Wired UK, Daily Mail and the Wall Street Journal gave their perspective on the future of the publishing industry.
Here is an overview of some of the key points raised.
Online journalism differs from traditional journalism, but is still very demanding:
James Bromley, former Managing Director of MailOnline.com: “We were very unfashionable about creating online content. You have to be incredibly fast running, predict where stories are. There are no weeks of research as in print. But it’s not less diminishing”.
Ben Rooney, technology editor, Wall Street Journal (WSJ), Europe: “Newspapers used to be a good distribution mechanism. People used to buy newspapers in the morning to read the news of yesterday. The Internet could blow these things to pieces”.
Both monthly titles and online publications are built around trust their audiences put in them:
Ben Rooney, WSJ: “It’s the question of trust and responsibility. Newspapers live or die by the scoops they can get. What the Wall Street Journal sells is trust. If news appears in the Wall Street Journal, it moves the market. It’s very humiliating to get a correction”.