What is your most preferred radio station? At what times do you listen to radio? And what topics are you most interested in hearing on the radio?

If you’re living in one of the Ghanaian cities and towns with broadcasters participating in the new Our Radio! project, somebody might come to your doorstep to ask these questions. Audience research is underway.
A total of 1700 interviews are being conducted, two to three hundred in each of the regions where one of the nine radio station partners in the project is located.

Trained research interviewers have a questionnaire with around 50 questions for randomly selected respondents designed by the research organization Pragma Solutions. It was tailored to the needs of the radio stations by station managers at a research workshop held in May.

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“Our Radio!” is a cooperation project between the German Agency for International Cooperation (GIZ), DW Akademie and the Ghana Independent Broadcasters’ Association (GIBA).

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